Nestlé USA/Stouffer Foods

With the explosive proliferation of competing brands in the retail marketplace, Stouffer’s red-box and Lean Cuisine product lines faced intense pressure and loss of recognition. Lister Butler analyzed Stouffer’s current market position and branding, and we anticipated future new product branding needs. We created a comprehensive, contemporary brand identity and packaging system and implemented it for the entire product line. The new brandmark and packaging system unifies and strengthens the Stouffer’s brand image at retail, as well as in all advertising and promotion programs, stationery, and signage.